Since vodka is a neutral spirit without any bold flavors, It can be difficult for vodka brands to stand out. But Reyka Vodka is able to leverage their unique distilling process and location to help attract attention in a out crowded market.

Most of the distilling process takes place in the small coastal town of Borgarnes, Iceland. But first they source a neutral grain spirit from Scotland, where wheat and barley are easier to grow, then proof it down with locally sourced glacial water. The local spring flows through a lava rock field and is naturally filtered.

Next comes the distilling process. Reyka use a rare Carter-Head Still most commonly used for distilling gin. These stills have a basket where botanicals infused with alcohol vapors but Reyka use more lava rocks here to filter the vapor. They use this process to make Reyka Vodka in small batches so they have more consistency in the final product.

The relatively small distillery also runs on renewable energy. The entire facility uses geothermal power from underground volcanos. The Reyka website has some more in information on the distillery.