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Indoggo Gin is a strawberry flavored Gin produced by rapper Snoop Dogg, in collaboration with Prestige Beverage Group and Trusted Spirits. Unlike many celebrity spirits, Snoop had an active role in creating the recipe for Indoggo – which is advertised as a “laid-back California style” of Gin.
Indoggo is created using 7 botanicals including juniper, orange, cassia, coriander, angelica root, angelica seed, and orris root. This Gin is distilled 5 times before being infused with natural strawberry flavors. Like most Gins, Indoggo is gluten-free, and it also has no added sugar.
❖ ABV: 40%
❖ Distillery: undisclosed
❖ Aging: none
❖ Price Point: upper moderate price
My Tasting notes
The nose notes of this Gin smelled very much like a fruit roll up, combined with a strong garden scent. The botanicals had a vegetal aroma, with a gentle earth scent in the background.
I took my first sip, and the alcohol flavor was strong, with a strawberry fruit roll up taste only in the finish. Once I had taken a few more sips, the botanical flavors came out nice and mellow. Again, they melded together like a spring garden, rather than being individually prominent. I felt that the flavor lacked a bit of balance overall.
As far as the mouthfeel, this gin was somewhat harsh on the tongue, which distracted me from the flavors.
For my cocktail, I wanted to create something a little bit fun and campy – just like Snoop Dogg! Since he has mentioned in interviews that he often drinks gin with fruit punch, it only made sense to create a fruit punch cocktail.
And don’t try to use the healthier fruit punch brands, either. We learned the hard way that it doesn’t quite hit the same. Hope you enjoy!
sip it like it's hot
2 oz Indoggo strawberry gin
1 oz lime juice
2 oz fruit punch
garnish: Tajín Clásico Chile Lime Seasoning rim
wet the rim of your glass with a small amount of lime juice, and carefully follow it up with Tajín Clásico Chile Lime Seasoning.
Combine the ingredients in a shaker with ice, and shake until chilled.
Strain the mixture into the rimmed glass.
This gin tasted pretty nice inside of a cocktail. It was surprisingly well balanced compared to the Citadelle Gin I had used to test out my cocktail recipe. The strawberry flavor added nicely to the fruit punch flavors, and the botanical notes came out slightly in the last few sips.
Overall, I feel that Indoggo Gin is nice enough as a flavored mixing gin, but slightly overpriced. As much as I love a good flavored spirit that doesn’t take itself too seriously, Indoggo seems to be priced like an artisan Gin that has something a bit more special to offer. There’s a disconnect there, and it makes this gin a bit difficult to recommend.
Indoggo Strawberry Gin is passably smooth inside of a cocktail, and makes a tasty Gin & Tonic. However, I didn’t find it to be very sippable at all – which was one of Snoop Dogg’s goals when creating the gin. It’s quite harsh in the mouth on its own, and I don’t see myself drinking it on the rocks anytime soon. Though I do appreciate that Indoggo has no added sugar, I was hoping for a little more star quality flavor-wise.
As always, drink responsibly.